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The Shift Show

Mar 23, 2016

Nicole Holland is a Master Coach and Marketing Strategist who specializes in helping service-based entrepreneurs take inspired action, to build profitable and purpose-driven online businesses. She is the creator of the hugely successful Business Building Rockstar Summit, which is a month-long, annual event where she interviews industry leaders about their favorite digital marketing techniques and platforms. Nicole works directly with clients who have a big mission and helps them design and implement strategies to realize their full potential through her coaching and mastermind programs.

What is the most effective form of social media?

Relationships. People just post things like billboards. Don't look at what other people are doing. Model the behavior that you want from other people. Look at social media like it's another relationships building tool. You wouldn't go into a PTA meeting and say to other parent's "ask me about my wisdom". You would ask them questions and get to know them first. Be in social media modeling the behavior that you want to get out of it.

I recommend to think about what is fun and easy for you regarding social media. Don't try to be everywhere. Wherever you are, be there well. Get to know the platform of choice really well and get to know it really well.  Engage with people and build relationships, without that, social media is not useful. Find what's fun for you and focus there.  If you don't want to be on video, then don't be. It doesn't matter how many people are using it.

What should entrepreneurs be focusing on to grow their brand?

Professionalism and authenticity. Have taste. Put things out there that are authentic to you. Put things out that will help people make a connection to you.

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