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The Shift Show


Mar 13, 2023

If you're a business owner, then you've probably heard the saying "the money is in the list." And it's true, your email list can be a powerful tool for generating sales and growing your business. But how often should you email your list? Some people say once a week, some say once a month, and some say even less frequently. But what about emailing your list every single day?

In this episode of The Shift Show, we're going to dive into why I email my list every single day and why it might be a strategy that could work for you. Here are the five reasons why I do it. 

You’ll hear: 

  • Why Email Marketing is Essential: Learn why email marketing is a crucial aspect of business success and why consistency and repetition in your emails can help you achieve better sales results.

  • The Power of Daily Emails: Discover why sending emails every day to your list can help you stay top of mind with your subscribers, build relationships, and provide value to your audience.

  • How to Repeat Yourself Effectively: Learn why repetition is critical to getting your message across and why sticking to your message can help you reach your ideal customers.

  • Staying Top of Mind: Understand the importance of staying top of mind with your subscribers in today's crowded inboxes and how consistent emailing can help you do that.

  • Why It's Okay to Lose Subscribers: Learn why unsubscribes are not necessarily a bad thing and why focusing on the people who need and value your message is essential to your business success.

Stay Top of Mind

When you email your list every day, you stay top of mind with your audience. People are bombarded with emails every day, so if you're not showing up in their inbox frequently, you risk being forgotten. By emailing your list every day, you keep your business and your message fresh in their minds.

Build Relationships

Email is a powerful tool for building relationships with your audience. When you email your list every day, you have the opportunity to connect with your subscribers, provide value, and offer solutions to their problems. By building these relationships, you increase the chances of generating sales and creating loyal customers.

Repetition and Consistency

Repetition and consistency are essential elements of successful marketing. By emailing your list every day, you reinforce your message and build trust with your audience. Repetition and consistency also help establish you as an expert in your field.

Cut Through the Noise

People's inboxes are full, and it's getting harder and harder to get noticed. By emailing your list every day, you cut through the noise and increase the chances of your message being seen and acted upon.

Unsubscribes Are Okay

Yes, you will get unsubscribes when you email your list every day. But that's okay. Unsubscribes mean that you're not wasting your time and energy on people who aren't interested in your message or your products. Focus on the people who want to hear from you and provide value to them.

If you want to learn more about email marketing and how it can help you grow your business, then be sure to follow Nicole Culver on Instagram (@nicoleculver) and subscribe to The Shift Show podcast and YouTube channel. And if you're ready to take your email marketing game to the next level, then check out Nicole's free download, The Rich Niche: How to Get High-Quality Leads Who Are Ready to Buy Now by DMing me “The Rich Niche.”