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The Shift Show

Jun 17, 2024

I have a real treat for you today, as I share an Instagram Live I did with my friend, and our 7 to 7 Evergreen Formula messaging magician, Katie Soy! Katie has been working inside of our program for years now and she is not only a fan favorite inside of the 7 to 7 and Elevate community, but she knows how to get your messaging out of you so that you will connect with your audience, build trust and convert those leads to sales. 

This really is a behind-the-scenes of all the work we do together, and if you enjoy this conversation and something we talked about resonates with you, please tag us on Instagram, @nicoleculver and @misskatiesoy! 

Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started!  

​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram. 

If you’re ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at and we’ll walk you through it! 

Key Highlights:

  • Why it’s so important to not hold back hold back with your content and to say what you mean [4:45]

  • What the main reasons for why people don't say what they want to say to their target audience [8:50]

  • Tips to not “bury your lead” and the benefits you’ll see in getting to the point sooner [13:47]

  • The ways that Katie says you can be a scientist in your business by trying something new and switching it up [17:00]

  • Her thoughts on creating bingeable content by approaching your Instagram and other socials as a search engine that your ideal customers will be using [19:32]

For more insights and what’s happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let’s learn and grow together!